Dec 22, 2023 · HONOLULU – The Hawaiʻi Tourism Authority (HTA) Board of Directors has furthered its ongoing commitment to mālama Maui and support the island’s recovery by approving an immediate six-month action plan for 2024 to help address major challenges confronting residents, small businesses, visitor industry providers, Maui’s economy, and ... For 2020, HTA awarded $2,081,000 in funding through its Aloha ‘Āina program to 34 nonprofit programs statewide in their efforts to maintain, preserve and protect Hawai‘i’s natural resources. Due to the COVID-19 pandemic and availability of funding the overall value of each project’s award was reduced by 50% in May 2020 and an RFP for ...For 2020, HTA awarded $2,081,000 in funding through its Aloha ‘Āina program to 34 nonprofit programs statewide in their efforts to maintain, preserve and protect Hawai‘i’s natural resources. Due to the COVID-19 pandemic and availability of funding the overall value of each project’s award was reduced by 50% in May 2020 and an RFP for ...Jul 26, 2021 · “Hawaii, the visitor industry, and the Hawaii Tourism Authority are all in a time of huliau, or transformative change, in which an accelerated shift toward destination management is necessary in order for tourism to properly support the revitalization of our communities and economy in a more meaningful and reciprocal way,” said John De ... Total domestic air seats to Maui are down 23% in November and 21% in December, according to the Hawaii Tourism Authority. After the August 8 wildfire in West Maui, the region was closed to ...Planning a trip to Hawaii can be an exciting and memorable experience. With its stunning beaches, lush landscapes, and vibrant culture, it’s no wonder that Hawaii is a top destinat...2023 Spring Tourism Update. Hawaiʻi Tourism Authority's Spring Tourism Update was held at the Hawaiʻi Convention Center on April 12, 2023. The full-day event included important discussions about HTA's collaborative efforts to advance a regenerative tourism future for Hawaiʻi, insights from HTA’s Global Marketing Team, updates on the …2023 Spring Tourism Update. Hawaiʻi Tourism Authority's Spring Tourism Update was held at the Hawaiʻi Convention Center on April 12, 2023. The full-day event included important discussions about HTA's collaborative efforts to advance a regenerative tourism future for Hawaiʻi, insights from HTA’s Global Marketing Team, updates on the …News Releases. Public Input Sought to Shape Governance of Tourism in Hawai‘i. For Immediate Release: March 13, 2024 HTA Release (24-06) HONOLULU – A team engaged by the Hawai‘i Tourism Authority (HTA) is conducting research on how Hawai‘i can shape the governance of the state’s tourism industry for long-term success.most flights were canceled , severely limiting tourism from late March 2020 through mid-October 2020, domestic visitors slowly returned when the tate began implementing the Safe Travels S -travel pre testing program on October 15, 2020. late December 2020By , the first COVID19 vaccine was -Holomua. Discover how destination management and stewardship is advancing in our islands. Join our efforts and help move your island’s Destination Management Action Plan forward. Topics:HONOLULU – The Hawai‘i Tourism Authority (HTA), the state agency responsible for managing tourism, has issued a Request for Proposals (RFP) 22-06 for sports programs to support that raise Hawaiʻi’s profile as a premier host for all levels and sizes of sporting events including youth, amateur, and …Mufi Hannemann was unanimously voted as the new chair of the Hawaii Tourism Authority (HTA) Board of Directors.2023 Spring Tourism Update. Hawaiʻi Tourism Authority's Spring Tourism Update was held at the Hawaiʻi Convention Center on April 12, 2023. The full-day event included important discussions about HTA's collaborative efforts to advance a regenerative tourism future for Hawaiʻi, insights from HTA’s Global Marketing Team, updates on the …HONOLULU – The Hawai‘i Tourism Authority (HTA) is furthering its dedication to the community, announcing five key programs to support natural resources, culture and the community: Kahu ‘Āina, Kūkulu Ola, Resort Area Hawaiian Culture Initiative, Signature Events, and Community Enrichment. In 2024, HTA is partnering to provide …Resident Sentiment Board Presentation 01-27-22. Resident Sentiment Board Presentation 06-24-21. Resident Sentiment Board Presentation 12-17-20. Resident Sentiment Board Presentation 11-19-20. DestinationNEXT Multi-User Diagnostic Assessment Hawaii Statewide Report. Resident Sentiment Board Presentation 02-27-20.Hawai‘i Tourism Conference 2022 Presented by Hawaiian Airlines Maʻemaʻe Toolkit To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.How does the Hawaii Tourism Authority (HTA) plan to balance the needs of visitors, residents, businesses, and the environment in the next five years? Find out in this comprehensive and detailed document that outlines the HTA's vision, mission, goals, and strategies for 2020-2025. Learn how the HTA intends to support the four pillars of natural …According to the Hawaii Hotel Performance Report published by the Hawaii Tourism Authority (HTA), statewide RevPAR in December 2021 was $305 (+341.9%), with ADR at $419 (+44.2%) and occupancy of 72.7 percent (+49.0 percentage points) compared to December 2020 (Figure 1).The Kūkulu Ola program provides funding support to community-based awardees that enhance, strengthen and perpetuate the Hawaiian culture through genuine experiences for residents and visitors alike. For 2020, HTA awarded $1,535,000 in funding through its Kūkulu Ola Program to 43 nonprofit programs statewide that are perpetuating Hawaiian …The new HTA board members’ terms commenced on July 1, 2022 and will end on June 30, 2026. They replace outgoing board members Micah Alameda, Fred Atkins, Daniel Chun, Kyoko Kimura, and Kimi Yuen. “We appreciate and thank our board members for their dedication, hard work and service with aloha to our communities,” said George …sfca.hawaii.gov under necessary to administer TESTIMONY OF THE STATE FOUNDATION ON CULTURE AND THE ARTS TO THE HOUSE COMMITTEE ON …Plan your trip to Hawaii with Go Hawaii, the official travel guide of the Hawaiian Islands. Find accommodations, activities, events, weather, culture, cuisine and more for each island.Jun 1, 2021 · That is the message behind a series of poignant and educational videos being played to visitors before and after they arrive in Hawaii. It is part of the Malama Hawaii marketing campaign, which was recently launched through a partnership between the Hawaii Tourism Authority (HTA) and the Hawaii Visitors and Convention Bureau (HVCB). Fact Sheet: Benefits of Hawai‘i’s Tourism Economy . Hawai‘i Tourism Industry in December 2022 1 Prior to the pandemic, Hawai‘i achieved recordlevel visitor expenditures and arrivals in 2019 through February - 2020. On March 26, 2020, the state implemented mandatory quarantine and travel restrictions. Subsequently,7 Mar 2024 ... My Trending Headlines for March 8 (Personalize) · News · The Hawaiʻi Tourism Authority Debuts Mākaukau Maui · KHON2 Hawaii News. From people and businesses that rely on tourism to drive Maui’s economy, the call is clear: Maui needs the support of visitors now more than ever. That is why our call to action for visitors is Mālama Maui. Here are important ways that visitors can help mālama (care for) Maui. As the phased reopening of West Maui continues, the County of ... Contact Information. Irene LeeCountry DirectorHawai‘i Tourism Korea 1128 Signiture Tower, West100 Cheonggyecheon-ro, Joong-gu,Seoul, 04542 South Korea Telephone: 82-2-777-0033 Email: [email protected] U.S. Japan.How does the Hawaii Tourism Authority (HTA) plan to balance the needs of visitors, residents, businesses, and the environment in the next five years? Find out in this comprehensive and detailed document that outlines the HTA's vision, mission, goals, and strategies for 2020-2025. Learn how the HTA intends to support the four pillars of natural …The average daily census showed that there were 137,440 visitors in Hawaii on any given day in March 2021, compared to 127,760 visitors per day in March 2020. The COVID-19 pandemic started taking a drastic toll on Hawaii’s visitor industry a year ago. On March 26, 2020, the state implemented a 14-day …There are no wild monkeys in Hawaii. Monkeys are not native to the Hawaiian islands. In fact, only two species of mammals, the hoary bat and the monk seal, are native to Hawaii.Dec 25, 2023 ... The Hawaiʻi Tourism Authority's Board of Directors has approved a six-month plan to help Maui's recovery efforts.Holomua. Discover how destination management and stewardship is advancing in our islands. Join our efforts and help move your island’s Destination Management Action Plan forward. Topics:Green Event. HTA encourages events to become certified as a Green Event under the State of Hawaiʻi Hawaiʻi Green Business Program. The purpose is to conserve Hawaiʻi’s natural resources by implementing practices that conserve and save water, energy, and lower the amount of solid waste generated. Visit GreenBusiness.Hawaii.gov.Hawai‘i Tourism Industry in February 2021 Year-to-Date Total Visitor Spending 2: $768.7 million ($3.17 billion in the first two months of 2020). State Tax Revenue: $89.7 million ($370.2 million in the first two months of 2020). Visitor Arrivals: 407,259 (1,690,630 visitors in the first two months of 2020).Hawaii Tourism Authority Launches Educational Malama Hawaii Campaign. For Immediate Release: June 1, 2021 HTA Release (21-15) HONOLULU – Hawaii is inviting travelers to experience the Hawaiian Islands on a deeper level with a greater emphasis on connecting with our culture, giving back to the …Hawaii is a magical place, and taking your kids on a family vacation to O'ahu is on the to-do list for many parents. Don't miss these tips! We may be compensated when you click on ...Hawaii is a paradise on earth, with its stunning beaches, lush greenery, and unique culture. Planning a trip to Hawaii can be overwhelming, but with the right information and guida... Hawai‘i Tourism Conference 2022 Presented by Hawaiian Airlines Maʻemaʻe Toolkit To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information. Native Hawaiians are sometimes referred to by others as native Pacific Islanders. However, they usually refer to themselves as “kanaka maoli,” and non-native people who are born in...HONOLULU – The Hawai‘i Tourism Authority (HTA), the state agency responsible for managing tourism and representing The Hawaiian Islands brand globally, has awarded a two-year contract for visitor education and brand management and marketing services in Europe, signaling HTA’s return to this major market area following the pandemic. Fact Sheet: Benefits of Hawai‘i’s Tourism Economy . Hawai‘i Tourism Industry in 2019. 1. Tourism is the largest single source of private capital for Hawai‘i’s economy. In 2019, Hawai‘i’s tourism economy has recorded. Visitor Spending: $17.75 billion (+1.4%, +$244.4 million YOY versus 2018. 2). Is there a bad time to visit Hawaii? Probably not. But there are some times that are better than others, depending on what you want to do when you go. Take a look at what’s typical...Hawaii Tourism Authority elects Mufi Hannemann as board chair | Honolulu Star-Advertiser. Tuesday, March 12, 2024. Today's Paper. 75 °. Top News. …Jan 17, 2023 · HONOLULU – The Hawai‘i Tourism Authority (HTA) has announced that Daniel Nāhoʻopiʻi has returned to the organization’s leadership team as chief administrative officer, effective January 17. In his new role, Nāhoʻopiʻi is responsible for the administrative, fiscal, procurement, and human resources operations of HTA, as well as the ... Hawai‘i Tourism Conference 2023 Presented by Hawaiian Airlines. Hawaiʻi Tourism Authority (HTA) Hawaiʻi Tourism Conference 2023 Presented by Hawaiian Airlines took place on October 2 and 3, as a two-day in-person event of insightful discussions at the Hawaiʻi Convention Center focusing on the ongoing efforts to shape Hawaiʻi's …2023 Spring Tourism Update. Hawaiʻi Tourism Authority's Spring Tourism Update was held at the Hawaiʻi Convention Center on April 12, 2023. The full-day event included important discussions about HTA's collaborative efforts to advance a regenerative tourism future for Hawaiʻi, insights from HTA’s Global Marketing Team, updates on the …19 Apr 2023 ... If some lawmakers have ... Hawai‘i Tourism Conference 2023 Presented by Hawaiian Airlines. Hawaiʻi Tourism Authority (HTA) Hawaiʻi Tourism Conference 2023 Presented by Hawaiian Airlines took place on October 2 and 3, as a two-day in-person event of insightful discussions at the Hawaiʻi Convention Center focusing on the ongoing efforts to shape Hawaiʻi's regenerative tourism future to the Hawaiian Islands while ... Cruise Industry. 2023 marks the first year since 2020 that the full global fleet has returned to service. Cruise lines reported higher yields on ticket sales and onboard revenue continued to meet or outpace 2019 records. The focus for Hawai‘i in 2024 is to create a solid strategy for maintaining and diversifying a sustainable cruise …Hawaii Tourism Authority Jun 2023 - Present 9 months. Honolulu, Hawaii, United States The President and CEO is responsible for implementing the policies and instructions of HTA’s Board of ...Feb 9, 2022 · The 2022 Winter Tourism Update took place on February 9th, 2022 and provided updates on fulfilling HTA's Strategic Plan, with a focus on our brand marketing pillar which is aimed at protecting and enhancing Hawai‘i's globally competitive brand in a way that is coordinated, authentic, and market-appropriate. Click the following titles to view ... Figure 1: HTA Plans & Reports. STRATEGIC PLAN 2020-20257. To strategically manage Hawai‘i tourism in a sustainable manner consistent with economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. OUR MISSION OUR VISION. By 2025, tourism in Hawai‘i will: Recruitment Information. This posting is for the State of Hawaii, Department of Business Economic Development & Tourism, Hawaii Tourism Authority. Fact Sheet: Benefits of Hawai‘i’s Tourism Economy . Hawai‘i Tourism Industry in 2019. 1. Tourism is the largest single source of private capital for Hawai‘i’s economy. In 2019, Hawai‘i’s tourism economy has recorded. Visitor Spending: $17.75 billion (+1.4%, +$244.4 million YOY versus 2018. 2). 6 May 2023 ... John De Fries, chief executive officer at the Hawaii Tourism Authority ... Tourist · Tourist Attraction · News / Lifestyle / Travel / Hawaii's ...The Hawaiʻi Visitors and Convention Bureau is a private non-profit, member-based organization working with the Hawaiʻi Tourism Authority and our membership ʻohana to …Responsible Travelers Segment for Canada - 02-22-2024. Responsible Travelers Segment for South Korea - 02-22-2024. Responsible Travelers Segment for United States - 02-22-2024. Responsible Travelers Segment for Australia - 02-13-2024. Responsible Travelers Segment for Canada - 02-13-2024.Hawaiʻi Tourism Authority, Honolulu, Hawaii. 22,338 likes · 57 talking about this · 167 were here. The official page for the Hawaiʻi Tourism Authority...The Hawaiʻi Visitors and Convention Bureau is a private non-profit, member-based organization working with the Hawaiʻi Tourism Authority and our membership ʻohana to …HONOLULU – The Hawaii Tourism Authority’s (HTA) Board of Directors today unanimously voted in favor of making an offer to John De Fries to become HTA’s new president and CEO. Born and raised in Waikiki, De Fries has more than 40 years of professional experience in the tourism and resort development industries. His visitor …Discover the Maʻemaʻe Toolkit, a comprehensive guide to the Hawaiian culture, history, and values. Learn how to honor the family guardians, or ʻaumākua, of each island, and how to use the Hawaiian language correctly and respectfully. The toolkit is a free PDF document that you can download and share.The Hawaiʻi Visitors and Convention Bureau is a private non-profit, member-based organization working with the Hawaiʻi Tourism Authority and our membership ʻohana to …Hawai‘i Tourism Conference 2022 Presented by Hawaiian Airlines Maʻemaʻe Toolkit To help market Hawai‘i authentically, browse through a resource of Hawaiian language tools, style and information guides, cultural activities and festivals, and other pertinent information.Annual Report to the Legislature. At the end of each year, HTA provides an annual report to the Hawai‘i State Legislature with information and details about the use of its budget, brand management plan, major marketing management and initiatives in support of Hawaiian culture, Hawai‘i’s natural resources and community programs …Total domestic air seats to Maui are down 23% in November and 21% in December, according to the Hawaii Tourism Authority. After the August 8 wildfire in West Maui, the region was closed to ...Hawaii Vacation Rental Performance 09-2022 August 2022 Hawai‘i Vacation Rental Performance Hawai‘i Vacation Rental Performance 08-2022Kuleana Hoʻokipa o Hawaiʻi ma ka Hale ʻAha. ʻO 1801 Kalakaua Avenue, Honolulu, Hawaii, 96815 ka helu wahi. In accordance with Act 220, the Hawaii Tourism Authority will establish a remote viewing area for members of the public and board member s to view and participate in meetings held using interactive conference …Recruitment Information. This posting is for the State of Hawaii, Department of Business Economic Development & Tourism, Hawaii Tourism Authority.According to the Hawaii Hotel Performance Report published by the Hawaii Tourism Authority (HTA), statewide RevPAR in June 2021 was $247 (+769.5%), with ADR at $320 (+127.0%) and occupancy of 77.0 percent (+56.9 percentage points) (Figure 1). Compared to June 2019, RevPAR was 4.8 percent …HONOLULU – According to preliminary statistics released by the Hawaii Tourism Authority (HTA), a total of 629,681 visitors arrived by air service to the Hawaiian Islands in May 2021, mainly from the U.S. West and U.S. East. In comparison, only 9,116 visitors arrived by air in May 2020 due to the global COVID-19 pandemic and Hawaii’s ...Hawaii SB629 2024 Requires contracts entered into by the Hawaii Tourism Authority for management of the Hawaii Convention Center facility to include ...State lawmakers in the 2023 state legislature are bashing the Hawaii Tourism Authority (HTA)…again! This year, the existence of HTA is at stake. Two bills ( Senate …RELATING TO THE HAWAII TOURISM AUTHORITY. Repeals the exemption of the Hawaii Tourism Authority from administrative supervision of boards …Fact Sheet: Benefits of Hawai‘i’s Tourism Economy Page 2. FY 2018 TAT Distribution ($ millions) Convention Center Enterprise Special Fund, Tourism Special $26.5 Fund, $82.0 Department of Land and Natural Resources, General Fund, $3.0 $315.2 Counties, $103.0. Turtle Bay Conservation Easement Fund, $1.5 Mass Transit Special Fund, $23.6.HONOLULU – Building on its commitment to perpetuating the Hawaiian culture, the Hawaii Tourism Authority (HTA) and the Hawaii Community Foundation (HCF) have announced $1,475,000 in funding to support 30 community-based programs in Hawaii through HTA’s Kukulu Ola program for 2022. Figure 1: HTA Plans & Reports. STRATEGIC PLAN 2020-20257. To strategically manage Hawai‘i tourism in a sustainable manner consistent with economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. OUR MISSION OUR VISION. By 2025, tourism in Hawai‘i will: Hawaii is a dream destination for many travelers, with its stunning beaches, lush landscapes, and vibrant culture. Planning a vacation to this tropical paradise can be overwhelming... Hawai‘i Tourism Conference 2023 Presented by Hawaiian Airlines. Hawaiʻi Tourism Authority (HTA) Hawaiʻi Tourism Conference 2023 Presented by Hawaiian Airlines took place on October 2 and 3, as a two-day in-person event of insightful discussions at the Hawaiʻi Convention Center focusing on the ongoing efforts to shape Hawaiʻi's regenerative tourism future to the Hawaiian Islands while ... Dec 22, 2023 · HONOLULU – The Hawaiʻi Tourism Authority (HTA) Board of Directors has furthered its ongoing commitment to mālama Maui and support the island’s recovery by approving an immediate six-month action plan for 2024 to help address major challenges confronting residents, small businesses, visitor industry providers, Maui’s economy, and ... Sports Brand Marketing. Sports Brand Marketing is a vital platform for HTA in supporting the state's tourism efforts. Sports programs extend the brand image and marketing of Hawaiʻi, promote the rich cultural sporting history of our people, and drive desire from a worldwide audience to visit the islands. Sports programs generate tremendous ...2023 Spring Tourism Update. Hawaiʻi Tourism Authority's Spring Tourism Update was held at the Hawaiʻi Convention Center on April 12, 2023. The full-day event included important discussions about HTA's collaborative efforts to advance a regenerative tourism future for Hawaiʻi, insights from HTA’s Global Marketing Team, updates on the ...Commerce National Travel and Tourism Office (NTTO), updated air fare statistics from DIIO Mi. airline database (DIIO) and final reports received from airlines and cruise ships. This report was produced by the Tourism Research staff of the Hawai‘i Tourism Authority (HTA). The HTA is headed by Mr. Chris Tatum.
Aug 31, 2021. The Hawai‘i Tourism Authority (HTA) has published the 2021-2024 O‘ahu Destination Management Action Plan (DMAP), a guide to rebuild, redefine and reset the …. Best flower bouquet
The monthly news release reports highlights of preliminary visitor characteristics, expenditures, and airseats at the statewide level and for the top four major marketing areas (U.S. West, U.S. East, Japan and Canada).HONOLULU – The Hawai‘i Tourism Authority (HTA), the state agency responsible for managing tourism and representing The Hawaiian Islands brand globally, has awarded a two-year contract for visitor education and brand management and marketing services in Europe, signaling HTA’s return to this major market area following the pandemic. The Hawaiian culture is integrated into every element of HTA’s programs to support Hawai‘i. Community-created projects, festivals and events provides authentic experiences that showcase Hawai‘i’s multi-cultures. Training workshops and resources offered to further develop skills and tourism products. The Hawaii Tourism Authority is still fighting for its life in the state Legislature but has come out swinging with a request to increase its budget by $9 million, …6 days ago · Hawaii Vacation Rental Performance 09-2022 August 2022 Hawai‘i Vacation Rental Performance Hawai‘i Vacation Rental Performance 08-2022 For Immediate Release: February 8, 2022 HTA Release (22-05) HONOLULU – Governor David Ige today announced that Hawaii’s Safe Travels program will continue unchanged at this time, that domestic travelers will not be required to include proof of COVID-19 booster shots. Individuals who received …Europe 2024 Brand Marketing Plan. Partnership Opportunities. Go Hawaii Website (uk) Go Hawaii Website (de) Monthly Visitor Statistics. Contact Information. Katharina Dorr Hawaiʻi Tourism Europe 180 Seabrook Road, HytheKent CT21 5RA, United Kingdom Tel: + 49 173 5614987[email protected] U.S.Jun 28, 2023 · HONOLULU – Furthering its longstanding commitment to protecting Hawai‘i’s natural resources and perpetuating Hawaiian culture, the Hawai‘i Tourism Authority (HTA) today announced it is awarding $2.7 million in total funding statewide to support 53 community-based programs as part of its Aloha ‘Āina ($1.35 million) and Kūkulu Ola ($1 ... 2014 VPI List of Properties. 2014 Visitor Plant Inventory Report. 2013 Visitor Plant Inventory Report. 2012 Visitor Plant Inventory Report. 2011 Visitor Plant Inventory Report. 2010 Visitor Plant Inventory Report. 2009 Visitor Plant Inventory Report. 2008 Visitor Plant Inventory Report. 2007 Visitor Plant Inventory Report. Are you looking for an unforgettable vacation that combines the best of both worlds? Look no further than a fly cruise to explore both Hawaii and Sydney. With a fly cruise, you can...Our Strategic Plan. At the start of 2020, we introduced a six-year strategic plan to guide our vision and our responsibilities in support of Hawai‘i tourism through 2025. HTA has been …Dec 22, 2023 · HONOLULU – The Hawaiʻi Tourism Authority (HTA) Board of Directors has furthered its ongoing commitment to mālama Maui and support the island’s recovery by approving an immediate six-month action plan for 2024 to help address major challenges confronting residents, small businesses, visitor industry providers, Maui’s economy, and ... Hawaii Tourism Authority Launches Educational Malama Hawaii Campaign. For Immediate Release: June 1, 2021 HTA Release (21-15) HONOLULU – Hawaii is inviting travelers to experience the Hawaiian Islands on a deeper level with a greater emphasis on connecting with our culture, giving back to the destination and … 2014 VPI List of Properties. 2014 Visitor Plant Inventory Report. 2013 Visitor Plant Inventory Report. 2012 Visitor Plant Inventory Report. 2011 Visitor Plant Inventory Report. 2010 Visitor Plant Inventory Report. 2009 Visitor Plant Inventory Report. 2008 Visitor Plant Inventory Report. 2007 Visitor Plant Inventory Report. Jan 17, 2019 · Budget, Finance, and Convention Center Standing Committee Meeting (VIRTUAL) Wednesday, September 27 at 9:30 a.m. Agenda | Minutes | Packet. Branding Standing Committee Meeting (HYBRID) Wednesday, September 27, 2023 at 1:00 p.m. Agenda | Minutes | Packet. Handout: 4 - Updated HTJ 2024 Brand Marketing Plan. .